{"id":190,"date":"2022-05-25T12:21:00","date_gmt":"2022-05-25T06:51:00","guid":{"rendered":"https:\/\/softdigitalmediaservices.com\/blog\/?p=190"},"modified":"2022-05-25T12:48:34","modified_gmt":"2022-05-25T07:18:34","slug":"google-unveils-new-ads-manager-tools-for-video-ads","status":"publish","type":"post","link":"https:\/\/softdigitalmediaservices.com\/blog\/2022\/05\/25\/google-unveils-new-ads-manager-tools-for-video-ads\/","title":{"rendered":"Google Unveils New Ads Manager Tools For Video Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/05\/google-ad-manager-updates-628ba5e6e6002-sej-760x400.png\" alt=\"Google Unveils New Ads Manager Tools For Video Ads\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We all know how important it is to deliver the right message at the right time, to the right customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When Google introduced <a href=\"https:\/\/www.searchenginejournal.com\/video-ad-tips\/308463\/\">Video Ads<\/a>, this was a way to reach users in a different way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Google Ad Manager wasn\u2019t built to provide such in-depth insights on a campaign type like video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever had a difficult time gathering insights for video and programmatic ad performance, this update is for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ad Manager announced a new array of tools to save you time, manage your video streams, and grow revenue from videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programmatic Video Health Tools<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The newest tool is aimed to help publishers better understand insights. When you log into your account, you\u2019ll be met with highlighted opportunities that you may have previously missed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More in-depth insights from the Programmatic Video Health tool can help you understand the performance of inventory at auctions compared to others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A new <a href=\"https:\/\/support.google.com\/admanager\/answer\/9203940#zippy=%2Cprogrammatic-video-signals-card\" target=\"_blank\" rel=\"noreferrer noopener\">video signals card<\/a> will show an overview of how your specific video inventory is performing. The signals it reports on include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Viewability<\/li><li>App or web domain name<\/li><li>Audience information<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, these signals report the potential revenue impact of videos. The signals above will make it easier for you to place a value on your video inventory and identify where certain metrics can improve.<img fetchpriority=\"high\" decoding=\"async\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/05\/programmatic-video-signals-dashboard-6287fe9d2d9db-sej.png 615w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/05\/programmatic-video-signals-dashboard-6287fe9d2d9db-sej-480x305.png 480w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/05\/programmatic-video-signals-dashboard-6287fe9d2d9db-sej.png\" alt=\"Google introduced a Programmatic video signals dashboard in Ad Manager.\" width=\"615\" height=\"391\"><em>Image credit: Blog.google.com, May 2022<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second tool added for programmatic and video is called the Video Ad Serving Template (VAST) <a href=\"https:\/\/support.google.com\/admanager\/answer\/11389598\" target=\"_blank\" rel=\"noreferrer noopener\">errors insights card<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this may sound daunting, we\u2019ll simplify what this means and how you can use it to your advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The VAST errors card uses automation to easily show the amount of errors on your video inventory. It also shows what line items are causing errors.<img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/05\/vast-errors-insights-card-6287ffd2c968a-sej.png\" alt=\"The new Video Ad Serving Template (VAST) errors insights card.\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/05\/vast-errors-insights-card-6287ffd2c968a-sej.png 614w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/05\/vast-errors-insights-card-6287ffd2c968a-sej-480x292.png 480w\" width=\"614\" height=\"373\"><em>Image credit: Blog.google.com, May 2022<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real-Time Video Reporting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google improved historical ad serving data availability by <a href=\"https:\/\/blog.google\/products\/admanager\/earn-more-from-your-video-streams-through-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">10x<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This massive improvement shortened the time it takes for you to access performance data to under 2 minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to be able to review ad-level data to find or fix errors in seconds. Especially if your videos are seen by a large audience, time is money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, the <a href=\"https:\/\/support.google.com\/admanager\/answer\/10285080\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Ads Delivery Tool<\/a> can test ad delivery in real-time on YouTube inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re able to see data such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ad requests<\/li><li>Key-values<\/li><li>Details for winning line items<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These insights help you validate and fix any inventory issues quickly so you\u2019re back in action in no time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why These Tools Matter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before the video signals and VAST error cards were introduced, you likely spent a lot of time digging through video inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With automated insights, you can cross a lot of manual tasks and report pulls off your list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the VAST errors report, you can sort the line items of errors by highest impact on revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on high-impact areas of improvement for your video inventory to drive faster growth with these new tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All Credit By <a href=\"https:\/\/www.searchenginejournal.com\/author\/matt-southern\/\"><\/a><a href=\"https:\/\/www.searchenginejournal.com\/author\/brooke-osmundson\/\">Brooke Osmundson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. We all know how important it is to deliver the right message at the right time, to the right customer. When Google introduced Video Ads, this was a way to reach users in a different way. However, Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9,10],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-marketing","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":2,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/posts\/190\/revisions\/194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/media\/191"}],"wp:attachment":[{"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}