What Google\u2019s AI features will look like in Search<\/h2>\n\n\n\n
Let\u2019s first start with what ChatGPT-style AI will look like in Google Search \u2013 because that\u2019s what everyone has been waiting to see.<\/p>\n\n\n\n
Here is a screenshot Google provided. It shows how Googe Search uses AI to respond to long queries with a long AI-created response:<\/p>\n\n\n\n This screenshot gives you an idea of how Google could soon integrate AI-generated answers directly into Google Search.<\/p>\n\n\n\n Pichai wrote<\/a>:<\/p>\n\n\n\n \u201cSoon, you\u2019ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that\u2019s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner.\u201d<\/p>\n<\/blockquote>\n\n\n\n And to be clear: Bard is separate from Google search. The above screenshot is highlighting the AI-powered features that will be rolling out on Google Search \u201csoon.\u201d<\/p>\n\n\n\n Here is another screenshot from Google showing how Bard, its standalone ChatGPT-style service, might respond to a question:<\/p>\n\n\n\n In this case, Bard is explaining new discoveries from NASA\u2019s James Webb Space Telescope to a 9-year-old.<\/p>\n\n\n\n As you can see, there is no one right answer to this question.<\/p>\n\n\n\n Google explains that Bard is an experimental conversational AI service, powered by LaMDA (Language Model for Dialogue Applications).<\/p>\n\n\n\n LaMDA was announced<\/a> two years ago, at the 2021 Google I\/O keynote, as Google\u2019s next-generation language and conversation capabilities. It is now being used to create these answers for users.<\/p>\n\n\n\n Bard is powered by a lightweight model version of LaMDA, which requires \u201csignificantly less computing power,\u201d Google said. Google said this will allow them to scale to more users while also allowing for more feedback.<\/p>\n\n\n\n Pichai also wrote:<\/p>\n\n\n\n \u201cBard seeks to combine the breadth of the world\u2019s knowledge with the power, intelligence, and creativity of our large language models. It draws on information from the web to provide fresh, high-quality responses. Bard can be an outlet for creativity, and a launchpad for curiosity, helping you to explain new discoveries from NASA\u2019s James Webb Space Telescope to a 9-year-old, or learn more about the best strikers in football right now, and then get drills to build your skills.\u201d<\/p>\n<\/blockquote>\n\n\n\n Google emphasized that Bard is experimental and they are excited for this \u201cphase of testing to help us continue to learn and improve Bard\u2019s quality and speed.\u201d<\/p>\n\n\n\n Google told us they are not the Search Quality Raters. Instead, they are a demographically and geographically diverse group of people external to Google.<\/p>\n\n\n\n These testers test Google\u2019s products to help Google improve and understand how real users are likely to experience these products. Google said they work with a third-party supplier to provide this testing.<\/p>\n\n\n\n It is unclear how you or I can test out Bard before it launches more widely.<\/p>\n\n\n\n I asked Google how it plans to provide attribution and\/or citations for its answers, either from Bard or in search results. Google did not have an immediate comment at the time this was published.<\/p>\n\n\n\n It is fascinating to see how search and AI companies are adding human-like question-and-answer responses. With Bard, Google seems to be taking a similar approach to ChatGPT thus far, but it is early and I expect the user experience and interfaces will evolve rapidly.<\/p>\n\n\n\n How Google may handle attribution and citation \u2013 especially in search \u2013 is an interesting topic as well. Google has used AI to write knowledge panels<\/a> for years, which is why Google does not always show attribution<\/a> for some knowledge panels.<\/p>\n\n\n\n Earlier this week, we reported Google had started work on its own version of ChatGPT, named Apprentice Bard, as well as testing a new search design integrating chat<\/a>:<\/p>\n\n\n\n When a question is entered, the search results show a gray bubble directly under the search bar, offering more human-like responses than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.<\/p>\n<\/blockquote>\n\n\n\n Here\u2019s how Google responded to the report:<\/p>\n\n\n\n \u201cWe have long been focused on developing and deploying AI to improve people\u2019s lives. We believe that AI is foundational and transformative technology that is incredibly useful for individuals, businesses and communities, and as our AI Principles outline, we need to consider the broader societal impacts these innovations can have. We continue to test our AI technology internally to make sure it\u2019s helpful and safe, and we look forward to sharing more experiences externally soon.\u201d<\/p>\n<\/blockquote>\n\n\n\n Meanwhile, Microsoft has invested heavily in OpenAI, the creator of ChatGPT. Microsoft is rumored to be bringing GPT-4 to Bing search<\/a> in some way in the near future. And we have already seen early screenshots of Bing\u2019s interface<\/a> with ChatGPT-style integrated into search.<\/p>\n\n\n\n Many companies, especially those in search, are taking these technologies seriously after the explosive popularity of OpenAI\u2019s ChatGPT.<\/p>\n\n\n\n All credit by Barry Schwartz.<\/p>\n","protected":false},"excerpt":{"rendered":" Google promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks. Google is now testing Bard, its answer to OpenAI\u2019s ChatGPT. We also have gotten our first look at AI-powered features in Google Search. Google CEO Sundar Pichai today announced the soft launch of Bard to a […]<\/p>\n","protected":false},"author":1,"featured_media":288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,12,2,6,5,7,3,4],"tags":[],"class_list":["post-287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatgpt","category-google-bard","category-google-display-ad","category-ppc","category-search-engine-marketing","category-search-engine-optimization","category-search-media-marketing","category-seo","category-smm"],"_links":{"self":[{"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/posts\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/comments?post=287"}],"version-history":[{"count":2,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/posts\/287\/revisions"}],"predecessor-version":[{"id":290,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/posts\/287\/revisions\/290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/media\/288"}],"wp:attachment":[{"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/categories?post=287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/softdigitalmediaservices.com\/blog\/wp-json\/wp\/v2\/tags?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Google](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/google-bard-search-600x600.png\")
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What Bard looks like<\/h2>\n\n\n\n
![\"Google](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/google-bard-answer-800x448.png\")
<\/a>What is Google Bard?<\/h2>\n\n\n\n
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Bard is experimental<\/h2>\n\n\n\n
Who are trusted testers?<\/h2>\n\n\n\n
Attribution and citations<\/h2>\n\n\n\n
Why we care<\/h2>\n\n\n\n
Earlier reports<\/h2>\n\n\n\n
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What about Microsoft and ChatGPT?<\/h2>\n\n\n\n