The example Google gave for this one is that if you search for [oil change] in Maps, Google might show an ad for an auto garage that is near your current location.<\/p>\n\n\n\n Navigational ads. <\/strong>Google also launched the new Navigational ad format for local ads. Navigational ads are shown while you are using Google Maps driving directions. This allows businesses to show their ads while a user is en route to a destination. So if you\u2019re headed to pick up dinner, a nearby gas station could use Navigational ads to let you know that you can fill up along the way. While driving, Maps users can add the stop to the advertised business to the route. Google said it places the ads in driving directions mode in a \u201csafety conscious manner.\u201d<\/p>\n\n\n\n Similar Places ads. <\/strong>Google also launched a new ad format for local ads named Similar Places ads. These ads show up when you search for a specific business location and that business is closed at the time of the search. In that case, Google may show a similar business on the map by showing the business name with the label \u201cSimilar and open.\u201d<\/p>\n\n\n\n All three of these new ad formats are coming to local ad campaigns in the second quarter of this year and will be available to all advertisers globally.<\/p>\n\n\n\n Pickup later. <\/strong>Google is launching an open beta for US-based advertisers to expand store pickup options by labeling their local inventory ads<\/a> with a \u201cpickup later\u201d option. Below is an example of a label showing \u201cpick up by Monday.\u201d<\/p>\n\n\n\n This adds to the \u201cpickup today<\/a>\u201d and \u201ccurbside pickup<\/a>\u201d options that local inventory ads already have within the nearby shopping features<\/a>. Searches for \u201cin stock\u201d have grown globally by over 800% year over year, Google said. Google\u2019s Merchant Center<\/a> explains how to add the pickup later option to your existing Google Shopping Ads feed.<\/p>\n\n\n\n One consistent theme we have seen in search over the past decade is that users continue to search in their surrounding areas and expect to find local-specific results. Be it local service companies, restaurants or retail stores\u2013searchers want to be able to find what they are looking to buy locally and immediately. These features will help advertisers reach those customers in a new way.<\/p>\n\n\n\n![\"\"](\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2021\/05\/google-Auto-suggest-ad.png\")
<\/a><\/a><\/a>Local inventory ads now include pickup later option<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\nWhy we care<\/h2>\n\n\n\n