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Microsoft Advertising launches new Tours and Activities ad format in open beta

Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides. Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities ads are feed-based ad types […]

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Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google announced a number of local ad features at its annual Google Marketing Livestream event. Google is announcing a number of new local ad-based features at its Google Marketing Livestream event today. These include new ad formats for local campaigns and a new option for “pickup later” in the local inventory ads. New local campaign […]

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