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How to Build Incremental Benefit Through Intent-Based SEO and PPC

Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies. Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment. Search is a great channel for intent-based marketing, given that the keywords searchers use in their queries […]

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How & When to Use Subliminal Messages in Your Ad Copy

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced paid search marketer. It tends to be one of the easiest and most straightforward components to PPC structure and strategy: Ad Copy = […]

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