Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns. Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, […]
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Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US. Google is giving advertisers in the automotive industry a new tool to fuel their marketing efforts in the form of an ad unit customized for vehicle sales. When people search […]
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Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. Advertisers are now able to optimize their product titles even further in Google Merchant Center. Google recently added a new optional attribute to Merchant Center called “short title”. This update allows […]
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Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics. As buyer behavior continues to shift throughout the pandemic, Google Ads has committed to a better experience for its users. Google Ads announced its top three priorities for 2022: automation, measurement, and privacy. Now, […]
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The way Google Ads automated extensions work is changing. Here’s what you need to know. Google Ads has announced three changes to the way automated extensions – a type of ad extension that is created dynamically for your ad when it’s “predicted to improve your performance.” Here’s what’s changing in Google Ads automated extensions: 1: […]
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LinkedIn has announced a series of updates to its Sales Navigator platform designed to help users find leads faster and boost efficiency. LinkedIn Sales Solutions announced a slate of updates to the Sales Navigator platform today, including improvements to the Search experience, CRM integrations, and new homepage optimizations. These new features are aimed at boosting […]
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Google Ads updates its mobile app with new features to help marketers monitor campaign performance and make changes from their mobile device. The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. With the Google Ads app, marketers will be […]
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Google News will soon start sending users directly to publishers’ own web pages rather than sending them to AMP pages. An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages. Google announced earlier this year it would begin supporting non-AMP […]
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Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies. Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment. Search is a great channel for intent-based marketing, given that the keywords searchers use in their queries […]
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Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced paid search marketer. It tends to be one of the easiest and most straightforward components to PPC structure and strategy: Ad Copy = […]
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