Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies. Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment. Search is a great channel for intent-based marketing, given that the keywords searchers use in their queries […]
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Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced paid search marketer. It tends to be one of the easiest and most straightforward components to PPC structure and strategy: Ad Copy = […]
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Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides. Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities ads are feed-based ad types […]
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Google announced a number of local ad features at its annual Google Marketing Livestream event. Google is announcing a number of new local ad-based features at its Google Marketing Livestream event today. These include new ad formats for local campaigns and a new option for “pickup later” in the local inventory ads. New local campaign […]
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