Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience and productivity. Highlights Microsoft announced today that it is bringing cutting-edge AI capabilities to its Bing search engine, with the addition of a new ChatGPT-like feature. Microsoft revealed its plans for integrating ChatGPT at a private event held at its Redmond […]
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Here are 10 competitive analysis tools that will make your SEO so much easier. A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially […]
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Don’t let a lack of content operational system sabotage your SEO success by killing output, slaughtering velocity and maiming morale. Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? Probably all of them at one point. Amiright? No fingers pointed. I’ve used them all, too. But […]
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A watermark will make it easy to detect ChatGPT-generated content. This is what it is and why it might be easy to defeat. OpenAI’s ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how ChatGPT watermarking […]
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Check out the top 10 PPC features and enhancements of 2022 and why they’re important to your 2023 marketing strategy. Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 2022 will be remembered for welcome […]
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Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviours and plan our key digital marketing initiatives for next year. In […]
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Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average session duration are now available in Explorations and […]
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Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more. Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and […]
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Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns. Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, […]
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Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced paid search marketer. It tends to be one of the easiest and most straightforward components to PPC structure and strategy: Ad Copy = […]
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